Lead generation as a marketing technique is sometimes misunderstood, even by those who use it intensively! Focusing on collecting email addresses can overshadow the fact that lead generation is a global process in which collecting email addresses is just the beginning. By nurturing your collected email addresses within 24 hours after the collect, you can […]

What is 2015’s most important digital marketing trend? Surprisingly, it’s neither Big Data nor Marketing Automation, but Content Marketing! I cannot stress this enough, Content Marketing is not only hard, but it also becomes harder and harder. The fact that is such a trendy topic is not just an interesting metric. It means that you […]

Lead generation is becoming one of the most important aspect of a website’s marketing strategy. Several SaaS offer clever and innovative ways to collect email adresses, and improve conversion rates. Although the impact of using such tools is widely correlated to the quality of the content marketing strategy, some of them are unarguably efficient. HelloBar […]